The Return of the Iron Lady: Manal Abu Al-Ala Appointed E2G FOOD Ambassador in Saudi Arabia
SME News Europe. Riyadh, Saudi Arabia – In a remarkable step toward sustainable humanitarian impact, Manal Abu Al-Ala, widely known as “The Iron Lady,” has been officially appointed as the Ambassador of E2G FOOD (Eat-2-Grow) in the Kingdom of Saudi Arabia.
This appointment marks not just a new chapter in Abu Al-Ala’s extraordinary journey—but a powerful leap forward in the global fight against hunger.
From surviving hardship to shaping hope, Manal Abu Al-Ala has become a symbol of resilience, transformation, and purpose-driven leadership. Her return to the global humanitarian stage reaffirms her lifelong commitment to empowering communities and creating sustainable solutions for those in need.
Pioneering Food Innovation with Purpose
In her new role, Abu Al-Ala will represent E2G FOOD, a UK-based organization revolutionizing global nutrition through science-backed, nutrient-dense food bars made with spirulina—a superfood known for its high nutritional value. Recently enhanced with dark chocolate for added health benefits, these products are more than meals—they’re lifelines.
With E2G’s cutting-edge “Track Your Impact” platform, donors can monitor their contributions in real time, fostering transparency and trust in every act of giving.
E2G is now collaborating with grassroots organizations in Saudi Arabia to cultivate spirulina locally, ensuring both sustainability and empowerment at the community level.
A Leader Bridging Media, Empowerment, and Impact
Manal Abu Al-Ala is more than a humanitarian. As a certified leadership coach, Deputy Director General of the IWKBF Global Federation (Middle East & Africa), and Editor-in-Chief of SME News Dubai, she has spent decades merging influence with advocacy. Her strategic leadership supports Vision 2030 by actively promoting women’s empowerment, innovation, and social responsibility.
In every role, Manal brings a unique ability to inspire change—turning compassion into action, and advocacy into measurable impact.
“True change begins with a single act of giving,” says Abu Al-Ala. “Through E2G, we’re not just feeding people—we’re creating systems that restore dignity, foster growth, and ignite long-term development.”
Join the Movement: Be Part of the Impact
In a world marked by rising humanitarian crises, E2G FOOD is offering individuals, organizations, and institutions the opportunity to turn everyday contributions into extraordinary impact.
🔹 Individuals
Feed a person for just 7.50 SAR ($2) with a complete, nutritious meal.
Track every donation with full transparency via the Track Your Impact app:
🔹 Charities & NGOs
Join E2G’s partner network and become a direct distributor of hope. Bring nutritious food bars to the most vulnerable communities.
🔹 Hospitality Sector
Turn every visit into a gesture of goodwill. Display custom QR codes at your venue to invite guests into a movement of generosity. Impact reports included.
🔹 Corporates & Institutions
Align with high-impact CSR initiatives. Support the FOOD Bars campaign and showcase your brand’s commitment to responsible giving.
📩 For collaboration and media inquiries:
Manal Abu Al-Ala – E2G Ambassador, Saudi Arabia
📧 Manal.abdulaziz1972@gmail.com
E2G FOOD: Eat to Grow. Give to Transform.
Together, we nourish more than bodies—we nourish futures.
