Egyptian businessman Nassef Sawiris continues to solidify his position as one of the most influential figures in global business and sports. Known for his strategic investments and diversified portfolio, Sawiris has successfully bridged two seemingly different worlds: professional football and global sportswear business. His rise offers a blueprint for modern entrepreneurs looking to expand their influence internationally.

Early Career and Business Foundations

Born into the prominent Sawiris family, Nassef inherited a strong foundation in business. He currently chairs and owns stakes in major corporations including OCI N.V., a global fertilizer company, and Orascom Construction, a leading construction and engineering firm. These ventures provided him with the capital, expertise, and network necessary to venture into international investments in sports and fashion.

Investment in Adidas: From Shareholder to Potential Chairman

In 2015, Sawiris purchased approximately 6–7% of Adidas shares, making him the largest individual shareholder in the company. This move demonstrated not just his financial acumen but also his strategic vision in the sportswear industry.

• His stake in Adidas is valued at over $3 billion, reflecting the company’s growth and Sawiris’ foresight in acquiring shares during market fluctuations.
• In 2026, he was nominated for the position of Chairman of Adidas, a role that would give him unprecedented influence over one of the world’s leading sportswear brands.

This investment highlights a deliberate strategy: aligning with global brands to influence both business and sports culture.

Aston Villa: Football as a Global Business Platform

In 2018, Sawiris partnered with Wes Edens to acquire a controlling stake in Aston Villa Football Club, a historic Premier League team. The purchase was initially valued at £30 million, rescuing the club from financial instability.

Since the acquisition:

• Aston Villa returned to the Premier League and increased its global fan base.
• Investments in players, stadium infrastructure, and marketing elevated the club’s value to over £600 million.
• The club now represents a platform for Sawiris to leverage global sports marketing opportunities, including partnerships with leading sportswear brands.

Sawiris’ model demonstrates that football clubs are more than sports entities—they are strategic assets for global brand positioning and investment.

Bridging Football and Fashion: A Unique Strategy

Sawiris’ dual investments in Adidas and Aston Villa illustrate a modern approach to business: integrating sports performance with brand influence. This strategy has three key advantages:

1. Brand Synergy: Football clubs create demand for sports apparel and merchandising.
2. Global Network Expansion: Ownership connects him directly to leagues, sponsors, and international markets.
3. Asset Appreciation: Strategic investments in undervalued assets like clubs and stock holdings maximize returns.

By positioning himself at the intersection of sports, entertainment, and business, Sawiris sets a model for cross-industry investment success.

Economic and Social Impact

Beyond personal wealth accumulation, Sawiris’ investments have broader economic implications:

• Job creation in sports, marketing, and merchandising sectors.
• Increased international exposure for Egyptian and Middle Eastern investors in European markets.
• Strengthened ties between sports, media, and global retail industries.

Conclusion: A Global Business Vision in Motion

Nassef Sawiris is more than a billionaire; he is a strategic visionary who combines financial insight with passion for sports. His story demonstrates how modern entrepreneurship transcends borders and industries, blending finance, sports, and global branding.

For investors, sports enthusiasts, and business analysts alike, Sawiris represents a case study in leveraging capital, influence, and vision to achieve global prominence.

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Baglietto has unveiled Awandra, the seventh motor yacht in its prestigious T52 series, marking another milestone in the evolution of contemporary Italian yacht design. Built for owners seeking understated luxury rather than excess, Awandra represents a refined expression of Baglietto’s signature philosophy — where engineering excellence meets timeless aesthetics.

The 52-metre superyacht stands as a modern statement of marine-inspired design, characterized by fluid exterior lines, balanced proportions, and a sophisticated colour palette reflecting sea and sky tones. The project continues Baglietto’s collaboration with renowned designer Francesco Paszkowski, who handled both the exterior and interior styling, alongside Margherita Casprini for the interior concept.

A Design Language Rooted in Understated Elegance

Awandra’s visual identity is built around quiet sophistication. Rather than dramatic contrasts, the yacht embraces harmony between contemporary architectural forms and soft maritime hues. This approach creates a calm yet luxurious atmosphere onboard — a hallmark of the Baglietto T52 platform.

The exterior profile maintains the strong, recognizable lines of the T52 series while introducing subtle refinements that enhance flow between decks and visual continuity with the sea.

Exceptional Space and Comfort Across Every Deck

One of Awandra’s defining strengths is volume distribution. Generous interior and exterior areas ensure a high level of comfort for owners and guests, while preserving openness and movement throughout the yacht.

Key spatial highlights include:

• Multiple social areas on every deck, designed for both privacy and entertainment
• Expansive outdoor lounges that encourage connection with the marine environment
• Interior layouts optimized for natural light and seamless circulation

The design prioritizes livability at sea, making Awandra equally suited for long-range cruising or high-end leisure charters.

Seamless Indoor–Outdoor Living

A core principle of the T52 concept is the integration of exterior and interior environments — and Awandra elevates this further. Large openings, visual transparency, and carefully aligned deck spaces dissolve traditional boundaries, allowing guests to move naturally between enclosed lounges and open-air relaxation zones.

This fusion creates a yacht experience centered on freedom of movement, panoramic views, and immersive contact with the sea.

A New Chapter in the Baglietto T52 Legacy

With Awandra, Baglietto reinforces the T52 series as one of the most recognizable platforms in the 50-metre superyacht segment. The project reflects the shipyard’s continued focus on:

• Italian design heritage
• Technical innovation
• Owner-centric spatial planning
• Contemporary luxury without ostentation

Now sailing globally, Awandra represents the latest expression of Baglietto excellence, combining design purity with the lifestyle expectations of modern superyacht owners.

Technical & Design Credits

Yacht Name: Awandra
Model: Baglietto T52
Year: 2025
Exterior Design: Francesco Paszkowski Design
Interior Design: Francesco Paszkowski Design in collaboration with Margherita Casprini

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Bespoke Demand Reaches New Heights

2025 marked a defining chapter for Rolls-Royce Bespoke, driven by the first full year of operation of the brand’s global Private Office network in Dubai, Seoul, Shanghai and New York, alongside the original Private Office at Goodwood. These creative hubs more than doubled Bespoke commissions year-on-year, reflecting growing client appetite for increasingly ambitious and personal motor cars.

Rolls-Royce produced 5,664 Bespoke motor cars worldwide in 2025, with Cullinan emerging as the most requested model, followed by the fully electric Rolls-Royce Spectre. The year also saw a significant uplift in luxury lifestyle accessory commissions, reinforcing the brand’s expansion beyond the motor car.

“In 2025, Rolls-Royce Bespoke reached new creative and technical heights, extending far beyond traditional boundaries,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars.
“Every motor car is a singular expression of its owner’s vision, reflecting the spirit of innovation, craft and cultural fluency that defines Rolls-Royce today.”

New Materials and Technical Innovations

Rolls-Royce Bespoke artisans introduced a suite of new materials and processes during 2025, many developed in response to individual client visions. These included:

• Three-dimensional ink layering and marquetry
• Sculptural 3D embroidery with self-supporting thread structures
• 24-carat gold leaf detailing
• Polished concrete components
• Fully hand-painted Starlight Headliners
• A patented interior fragrance concept

To support growing Bespoke and Coachbuild demand, Rolls-Royce announced a £300 million site extension at the Home of Rolls-Royce in Goodwood.

The Most Complex Private Collection Ever: Phantom Centenary

The pinnacle of Bespoke achievement in 2025 was the Phantom Centenary Private Collection, created to celebrate 100 years of the Phantom nameplate. Strictly limited to 25 motor cars, the collection represents the most technologically complex and creatively ambitious Private Collection in Rolls-Royce history.

Developed over three years and requiring more than 40,000 hours of craftsmanship, Phantom Centenary features a two-tone exterior inspired by Hollywood’s golden era, finished with a newly developed Super Champagne Crystal clear coat infused with champagne-coloured particles. Each motor car is crowned with a solid gold Spirit of Ecstasy.

Inside, the collection showcases extraordinary craftsmanship, including:

• An Anthology Gallery with 50 hand-polished aluminium fins engraved with historic quotes
• High-resolution printed rear seat fabric embroidered with 160,000 stitches
• A Starlight Headliner featuring over 440,000 stitches
• The most intricate woodwork ever produced by Rolls-Royce, combining 3D marquetry, 3D ink layering and gold leafing

Defining Creative Themes of 2025

Rolls-Royce Bespoke commissions in 2025 reflected several recurring creative themes, including family, memory, legacy, nature, place and cultural symbolism.

Family, Memory and Legacy

• Spectre Soulmate celebrated a couple’s lifelong journey with celestial motifs reflecting the night sky over Kuala Lumpur on a pivotal date.
• Spectre Bailey honoured a cherished family dog with a marquetry portrait made from nine natural veneer types.
• Ghost Extended Foundation featured a rotary controller crafted from polished concrete sourced from one of the client’s architectural projects.

Nature, Place and the Elements

• Cullinan Cosmos introduced Rolls-Royce’s first fully hand-painted Starlight Headliner, created over 160 hours using 20 layers of paint.
• Phantom Extended Cherry Blossom, inspired by Japan’s Hanami tradition, featured over 250,000 stitches and Rolls-Royce’s first sculptural 3D embroidery, depicting falling Sakura petals throughout the interior.

A Singular Vision of Modern Luxury

The Bespoke achievements of 2025 underscore Rolls-Royce Motor Cars’ guiding philosophy: the vision comes first. By continually expanding the boundaries of materials, craftsmanship and client collaboration, the marque reinforces its position as the ultimate expression of contemporary luxury.

As Rolls-Royce looks ahead, the success of its Private Offices, the rise of ambitious Bespoke commissions and ongoing investment in craftsmanship signal a future defined by individuality, innovation and timeless excellence.

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The Twingo E-Tech electric will make its first public appearance from 9 to 18 January at the Brussels Motor Show, where it will be displayed on the Renault stand alongside models including Clio, Renault 4 E-Tech electric, Renault 5 E-Tech electric and Renault 5 Turbo 3E. Visitors will be able to discover the car’s modular interior and everyday usability, highlighted by independent sliding rear seats and a boot capacity of up to 360 litres, positioning the Twingo E-Tech electric as a functional solution for city driving.

To mark this debut, Renault will unveil “Twingomania”, a collaborative programme featuring six electric mobility concepts developed with European start-ups. Designed to promote more sustainable mobility without sacrificing style or enjoyment, the objects draw inspiration from the Twingo E-Tech electric’s design language, including the Absolute Green colour and the model’s signature headlamp shape. The programme includes the ultra-compact Twingo Elwing electric skateboard, the high-performance Twingo Mo-Jet electric bodyboard, the multi-purpose Twingo Kahe electric marine motor, the Pamela electric urban bicycle inspired by BMX culture, the Vässla electric urban scooter with Scandinavian styling, and the Twingo Vega electric motorcycle designed for city and suburban use.

In spring 2026, Renault will bring the spotlight to Paris with the opening of Expo Twingo at le défilé renault – the Carwalk on the Champs-Élysées, replacing the Cliorama exhibition. The immersive showcase will combine the heritage of the Twingo nameplate with the upcoming Twingo E-Tech electric and will run until September, offering visitors a mix of exhibitions and live events. This will be followed by the Twingo Festival, taking place from 18 to 21 June at the same venue, featuring a programme of live music and entertainment reflecting the model’s cheerful, playful and colourful identity.

The Twingo E-Tech electric will also be placed firmly in the media spotlight during spring through international press road tests. Journalists will have the opportunity to assess the car’s dynamic performance on the AmpR Small platform, powered by a 60 kW (82 hp) electric motor and a 27.5 kWh LFP battery, delivering a WLTP range of up to 263 km. Reviews will focus on driving dynamics, efficiency, connected onboard technology and the model’s highly functional interior, supported by a wide range of accessories aimed at personalisation.

Further increasing its visibility, the Twingo E-Tech electric will feature in Renault’s line-up at the Roland-Garros French Open from 18 May to 7 June, marking the brand’s fifth consecutive year as a premium partner of the tournament. Alongside the vehicle’s public appearances, Renault will also introduce a dedicated merchandise collection inspired by the inventive, contemporary and playful world of the Twingo E-Tech electric, reinforcing the model’s identity ahead of its 2026 launch.

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Feadship’s display at the event embodies precision, creativity, and excellence in yacht design, showcasing the company’s dedication to delivering bespoke superyachts that reflect both artistry and advanced engineering.

Speaking about Feadship’s participation, company representatives emphasized the importance of the Gulf as a hub for luxury maritime experiences, where passion for yachting meets technological innovation and refined craftsmanship.

The Qatar Boat Show 2025 serves as a premier platform for international shipbuilders, designers, and enthusiasts to explore the future of luxury yachting — and Feadship’s presence reinforces its leadership in shaping that future.

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Whether on a casual stroll with your furry companion or heading into a high-stakes meeting, the Tissot SRV ensures that every second reflects who you are — focused, refined, and unstoppable. Its sleek design, durable build, and meticulous craftsmanship reaffirm Tissot’s legacy as one of the world’s most trusted watchmakers.

As modern lifestyles evolve, the Tissot SRV keeps pace — offering precision timekeeping and a contemporary look that perfectly suits today’s confident achievers.

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In a historic achievement, Egypt has secured the hosting rights for the 2027 Darts World Cup, following a decisive vote at the 29th General Assembly of the World Darts Federation (WDF), held in Seoul, South Korea, on the sidelines of the 2025 World Cup.

Delegates from 80 member countries took part in the voting process, where Egypt won by a landslide against strong bids from the United States and Hungary. The Egyptian proposal showcased outstanding technical and logistical capabilities, while highlighting Sharm El-Sheikh as one of the world’s premier sports and tourism destinations.

Sharm El-Sheikh: A Global Sports and Tourism Hub

Dr. Yehia Abdel Kader, President of the Egyptian, Arab, and African Darts Federations, emphasized that Egypt’s bid stood out thanks to the country’s security, stability, and unique tourism offerings. He noted that Sharm El-Sheikh enjoys year-round mild weather, natural beauty, and complete safety, making it an ideal host city.

He also announced that the tournament will coincide with the 50th anniversary of the Darts World Cup, adding historical significance to the 2027 edition. Special travel programs will be arranged for participants and their families, including exclusive visits to the Grand Egyptian Museum in Cairo.

Strong Political Support

Abdel Kader expressed deep gratitude to Egypt’s leadership, particularly President Abdel Fattah El-Sisi, acknowledging the crucial role of political and security stability in winning this global sporting event.

Preparations Underway

The Egyptian Darts Federation will begin immediate preparations in coordination with the Ministry of Youth and Sports. Hosting contracts will be signed, and full details of the tournament will be announced at an upcoming international press conference.

The International Conference Center in Sharm El-Sheikh will serve as the venue, offering Egypt a golden opportunity to showcase itself as a leading global destination for both sports and tourism, while celebrating a major milestone in darts history.

Fadi Haqan
Media Committee Member – Arab Darts Federation

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The collection features four unique styles:

• The Classic Cap in Feadship’s signature deep blue.
• The Crew Cap with fluorescent accents inspired by life at sea.
• The Golf Cap, blending sporty elegance with luxury.
• The Royal Blue Cap, celebrating heritage and prestige, alongside the Deck Cap, crafted in natural tones that capture the essence of yachting life.

This first-ever Feadship cap collection will be showcased exclusively at the Monaco Yacht Show, bringing a new dimension of refinement and lifestyle to the world of superyachts.

Limited. Luxurious. Signed by Feadship.

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Crafted from the ancient granite of the Jungfrau in the Swiss Alps, the RockWatch stands out as a timepiece that merges natural heritage with Swiss precision. Each dial is carved from stone that has been forming for millions of years, ensuring that no two watches are alike.

The new Tissot RockWatch Limited Edition is more than a watch—it is a statement of individuality and craftsmanship. Its natural textures and timeless design pay tribute to Switzerland’s landscapes while honoring Tissot’s long tradition of innovation.

Available now at select boutiques and official Tissot retailers, the collection offers collectors and enthusiasts the chance to own a rare piece of horological history.

For more information, visit the official Tissot website.

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A Return to the Legendary Testarossa Name

The “Testarossa” name, first introduced in 1956 and immortalized by the iconic 1984 model, makes a triumphant comeback. The 849 Testarossa pays homage to Ferrari’s history with its red cam covers while embracing futuristic styling and engineering derived from Formula 1 and endurance racing.

Powertrain and Performance

At the heart of the 849 Testarossa is a re-engineered twin-turbo V8 engine (830 cv) paired with three electric motors producing 220 cv, for a total of 1,050 cv.

• 0–100 km/h: under 2.3 seconds
• Top speed: over 340 km/h
• Power-to-weight ratio: best in Ferrari’s current range

The hybrid system features a 7.45 kWh lithium-ion battery, enabling up to 25 km of pure electric range. Ferrari’s advanced torque vectoring and on-demand AWD system ensure maximum grip and driving excitement on both road and track.

Aerodynamics and Design

Inspired by the legendary Ferrari 512 S prototypes of the 1970s, the 849 Testarossa introduces bold, geometric styling with a focus on aerodynamics. Key highlights include:

• 415 kg of downforce at 250 km/h (+25 kg vs SF90 Stradale)
• Twin-tail rear design with an active spoiler
• Redesigned underbody diffuser and vortex generators

The interior features an F80-inspired gear gate, a new HMI system for seamless driver interaction, and a more ergonomic cockpit. Options include comfort seats or carbon-fibre racing seats for ultimate performance.

Assetto Fiorano Package

For purists, Ferrari offers the Assetto Fiorano configuration, reducing weight by 30 kg with carbon-fibre wheels, titanium components, and racing seats. Aerodynamic upgrades, including dual rear wings, triple the downforce compared to the standard twin-tail setup.

Sustainability and Innovation

The 849 Testarossa introduces recycled aluminium alloys in its engine castings, reducing CO₂ emissions per car by up to 0.4 tons. This step reflects Ferrari’s commitment to combining extreme performance with greater environmental responsibility.

Tyres and Vehicle Dynamics

Co-developed with Michelin, Pirelli, and Bridgestone, bespoke tyres (265/35 R20 front, 325/30 R20 rear) ensure optimal grip. Advanced systems such as Ferrari’s ABS Evo and the FIVE digital twin estimator provide unmatched handling precision and braking performance.

Personalisation and After-Sales Services

Buyers can choose from exclusive new colours like Rosso Fiammante and Giallo Ambra, as well as bespoke Alcantara interiors. The model is also covered by Ferrari’s 7-Year Maintenance Programme and extended hybrid warranty options, including battery replacement up to 16 years.

Key Takeaway

The Ferrari 849 Testarossa is not just a successor to the SF90 Stradale but a redefinition of the hybrid supercar segment. With heritage design, Formula 1-derived technology, and 1,050 cv of power, it represents Ferrari’s boldest step yet into the future of high-performance driving.

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