SME News UK. Bentley Motors has officially unveiled a bold new chapter in its legacy with the launch of its latest innovation, symbolically referred to as “taking flight with new wings.” Merging precision engineering, timeless design, and high-performance innovation, Bentley continues to set the standard for modern luxury. This new direction highlights Bentley’s relentless commitment…
SME News Europe. Legendary yacht builder Lürssen proudly marks a historic milestone: 150 years of delivering world-class vessels that represent the pinnacle of craftsmanship, engineering, and innovation on the seas. Founded on 27 June 1875, Lürssen has grown from a family-owned boatyard into one of the world’s most prestigious luxury yacht builders. Today, the company honors its heritage while looking…
SME News Europe. Ferrari, the legendary icon of motorsport engineering, has officially unveiled Ferrari Hypersail, an ambitious new chapter in its history—this time on the high seas. Merging endurance racing principles with cutting-edge marine technology, Hypersail is set to redefine the future of offshore sailing. Led by renowned sailor Giovanni Soldini and engineered in collaboration with naval architect Guillaume…
SME News Europe. In a striking fusion of Swiss innovation and Korean ambition, TAG Heuer has launched its dynamic “Designed to Win”campaign across Seoul. The city pulses with energy as the iconic watchmaker showcases its signature blend of precision, performance, and luxury—inspiring a new generation where every second matters. From the streets of Gangnam to the skyline…
SME News Europe.Spa-Francorchamps, Belgium – Three years after its global debut at the legendary 24 Hours of Spa, Ferrari returns to the same iconic circuit to unveil the evolution of its GT powerhouse — the Ferrari 296 GT3 Evo. Built on a legacy of dominance, the Evo marks a major leap in performance, aerodynamics, and adaptability, aiming…
SME News. Europe. Beneath a starlit sky, the Benetti Oasis 40M comes alive—each deck a celebration of freedom, fluid design, and seamless connection with the sea. Benetti Yachts continues to redefine the essence of yachting with the Oasis 40M, a vessel that blends innovation with timeless elegance. Designed in collaboration with RWD, this masterpiece introduces…
SME News Europe. Rossinavi has revealed Piacere, a stunning new expression of modern maritime elegance. This latest creation masterfully balances contemporary aesthetics with the timeless artistry of Italian craftsmanship. Every detail of Piacere is enhanced by the use of prestigious materials, setting a new standard in bespoke yacht design. With Piacere, Rossinavi reaffirms its commitment to innovation, luxury, and…
SME News Europe. Le Mans, France – On the eve of the iconic 24 Hours of Le Mans, Ferrari has revealed a new pinnacle of bespoke engineering and design: the 296 Speciale – Piloti Ferrari, an exclusive configuration reserved solely for Ferrari client-racing drivers. This unveiling marks a tribute to Ferrari’s recent triumphs in the FIA World…
SME News Europe. Hethel, UK – The wait is over. Lotus has officially launched the Emira V6 SE and the Emira Turbo, two masterfully engineered sports cars designed to thrill driving enthusiasts and redefine daily performance. As the latest evolution in the brand’s legacy, both models promise uncompromising power, agility, and British craftsmanship. Emira V6 SE: For the Purist…
SME News Europe.Swiss luxury watchmaker Breitling has introduced a fresh take on one of its most iconic timepieces: the Superocean Heritage collection. Drawing inspiration from the vibrant spirit of Hawaiian surf culture and the original 1957 SuperOcean dive watch, the new line seamlessly blends vintage design elements with modern performance. The relaunch celebrates the adventurous soul of the ocean,…
